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In New York, Instagram also partnered with to dig into the rich LGBTQIA+ history of the city. With the goal to help their Instagram audience reflect, connect, and share what it means to be LGBTQIA+, the #UntoldPride campaign is collaborating with charities, creators, artists, athletes, and many others from the LGBTQIA+ community. Instagram also took a strong stance on education and awareness last year with their #UntoldPride campaign. It’s important that at this early stage of planning your campaign that you and your team take the time to get clued up on Pride Month and start to conceptualize a campaign that is rooted in improving awareness and education amongst your community. Over the course of two weeks, Ty created his very own rainbow on his Instagram feed, with each post telling the history of the Pride flag, and what Pride means to social movement Love Has No Labels, used their Instagram channel to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age, and ability.įor Pride 2019, created dedicated Instagram feed posts to help followers better understand Pride Month, and provided resources to help people better educate themselves on the cause, and support those of the LGBTQIA+ community. So as a brand, it’s important to take this time to not only celebrate Pride, but to also raise awareness and improve education on the Pride movement.Īnd that awareness starts within your company and can spread much further with the right kind of Pride content on social media.įor example, influencer dedicated his Instagram feed last June to educating his audience on the meaning behind the Pride flag: It’s easy to forget (amongst the glorious glitter and rainbows!) that Pride Month is celebrated in June to honor the 1969 Stonewall Uprising in Manhattan - a tipping point for the Gay Liberation Movement in the United States. While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core. Here are our top tips for running a successful Pride campaign for your brand and community on social media: Tip #1: A Successful Pride Campaign on Social Media Starts with Education We’re sharing the top tips we’ve learned from members of the LGBTQIA+ community (both here at Later and beyond!), the brands and businesses on Instagram that we love, and the wider charities and organizations working year-round for the cause. To help you take your virtual Pride celebrations to the next level, we’re sharing our top tips, gathered by the wider Later team, community, and network: Tips for Planning & Running a Successful Pride Campaign on Social Media So as a brand on social media, you have a real opportunity this year to make a difference. There’s no denying that both brands and charitable organizations are coming together to bring Pride celebrations and awareness events to the virtual space.Īnd with a host of new social media features - like Instagram Live Donations, Facebook and Instagram Messenger Rooms, and the worldwide rollout of the Instagram Stories Donate sticker - and a whole new platform, TikTok, to take advantage of, there are even more ways to make your celebrations virtual. Making virtual gatherings and events more important than ever before. “If you are a non-binary kid in rural America, you’ll be able to experience Pride the same way as everyone else for the first time,” says Smith. In some cases, adds Smith, virtual Pride brings festivities to those who haven’t had access to it before. Speaking to Elle, CEO, and founder of gender-neutral clothing label The Phluid Project, Rob Smith explains that “celebrating virtually affords us the opportunity to use digital and social media to be intentional about visibility and representation across our entire community.”
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Not only does this cut the cost of a Pride activation campaign, but more importantly it makes it accessible to everyone - which is exactly how Pride should be. But that opens up creative opportunities to bring fundraising and awareness drives to social media. Now, with COVID-19 and social distancing still in place for many, IRL events like the iconic Pride Parade may be placed on hold this year. In 2019, over 5 million people came together in New York City to celebrate World Pride, while also commemorating the 50th anniversary of the Stonewall Riots. With social distancing in place to combat the spread of COVID-19, Pride 2021 is set to be reinvented in the virtual space.Īnd brands, businesses, charities, and organizations are rising to the challenge with plenty of innovative movements to bring Pride communities together, despite being apart. Pride Goes Virtual for 2021: How Brands Are Navigating COVID-19 for Pride